Struggling With Swimwear Fit? 8 Tell Tale Signs Your Current Swimwear Doesn't Fit And How Azure Fashion London’s Flattering Designs Solve Them
As we start to book our holidays for this summer, many of us will find ourselves rummaging through our swimwear drawer, planning the perfect holiday outfits. But let’s face it—finding swimwear that fits well and flatters in all the right places can feel like an impossible task. Azure Fashion London understands this struggle all too well; in fact, that’s the very reason the brand was created!
The Story Behind Azure Fashion London
The founder and designer, Lily Breaks, knows firsthand how disheartening it can be to shop for swimwear. Like many women, she struggled to find pieces that were not only comfortable and flattering but also sexy and glamorous while maintaining an element of class and elegance.
Time and again, she encountered two extremes: overly skimpy designs that showed more skin than she was comfortable with, which often didn’t flatter her curves, or the opposite—plain, uninspiring designs that lacked glamour and failed to reflect her personality. Frustrated by the lack of stylish yet sophisticated options, Lily decided to create her own solution.
Azure Fashion London was born out of her vision to empower women with swimwear that makes them feel confident, glamorous, and beautifully flattered. Each design is thoughtfully crafted to celebrate curves while ensuring maximum comfort and elegance.
8 Tell-Tale Signs Your Swimwear Doesn’t Fit (And How Azure Fixes Them)
Outdated, ill-fitting swimwear not only looks unflattering but can also leave you feeling uncomfortable and self-conscious. Here are eight tell-tale signs that it’s time to ditch your current bikini for a more flattering option:
1. You Don’t Feel Confident in It
Your swimsuit should boost your confidence, not diminish it. If you don’t love the way it looks or feels on you, it’s simply not the right fit. Azure’s designs are crafted to enhance your best features, ensuring you feel stunning from every angle.
2. You Feel Uncomfortable in It
A swimsuit that’s too tight, too loose, or constantly needs adjusting can be frustrating—especially under the sun or when wet. Azure prioritises comfort with high-quality, sturdy fabrics that provide the perfect balance of support and ease, that can also be adjusted to fit your unique body shape.
3. Digging Straps or Ties
If your straps are digging into your shoulders or ties are leaving marks on your skin, your swimwear is too tight or poorly designed. Azure uses adjustable straps that you can alter to suit YOUR body shape and size, rather than clasps that limit movement and dig in leaving unflattering marks and bulges.
4. Showing Too Much
Feeling overexposed can quickly turn a fun beach day into a self-conscious nightmare. Whether it’s bottoms that ride up or tops that offer minimal coverage, ill-fitting swimwear can show more than you intended. Azure’s designs are tailored for tasteful coverage, blending sexy with sophisticated elegance, so you feel confidently covered without compromising on style.
5. Too Tight
A swimsuit that digs into your skin or causes bulging isn’t flattering or comfortable. Azure uses premium, flexible fabrics and seamless edges that mold to your shape, and glide over your hips, providing a secure yet gentle fit that doesn’t squeeze or restrict.
6. Underboob
Unintended underboob can make you feel awkward and self-conscious. This usually happens when the cup size or band isn’t supportive enough. Azure’s swim tops are designed with enhanced support and adjustable features, ensuring everything stays comfortably in place, no matter your activity level.
7. Constant Adjustments
If you find yourself constantly pulling up the straps, adjusting the bottoms, or rearranging the cups, your swimsuit isn’t giving you the support you need. Azure’s designs are made to stay put, allowing you to move freely without worry.
8. Outdated Style
Even if it still fits, an outdated design can make you feel less than fabulous. Swimwear should be an expression of your style. Azure’s collections are modern, chic, and timelessly elegant, designed to make you feel beautiful and fashionable.
Why Choose Azure Fashion London?
Azure isn’t just about looking good; it’s about feeling good too. Designed by women, for women, each piece is thoughtfully crafted to provide the perfect blend of glamour, comfort, and confidence.
Whether you’re lounging by the pool or exploring a tropical beach, Azure Fashion London ensures you look and feel your best, no matter your shape or size. Say goodbye to ill-fitting swimwear and hello to elegance, confidence, and style.
Ready to find your perfect fit?
Shop Azure Fashion London today and experience swimwear that truly loves your curves.