Azure Fashion London is known for its sophistication, elegance, and high-quality craftsmanship. Our swimwear is designed for those who appreciate luxury, with each piece meticulously crafted using thick, high-quality fabrics, and manufactured in thoughtfully crafted numbers to ensure higher quality control and craftsmanship. To ensure your swimwear remains as stunning as the day you bought it, it’s essential to care for it properly. Here’s everything you need to know about maintaining the beauty and longevity of your Azure Fashion London swimwear.
Caring for Your Azure Fashion London Swimwear
Luxury swimwear requires delicate care to maintain its shape, colour, and fabric integrity.
Follow these essential tips to keep your Azure Fashion London swimwear looking flawless:
1. Rinse Immediately After Use
Saltwater, chlorine, sunscreen, and body oils can break down the delicate fibers of your swimwear over time. After every wear, rinse your swimsuit thoroughly in cool, fresh water to remove these elements before they have a chance to set into the fabric.
2. Hand Wash with Gentle Detergent
Machine washing can be too harsh on luxury swimwear. Instead:
• Fill a basin with cold water and add a small amount of mild detergent (avoid harsh soaps).
• Gently massage the fabric in the water a couple of times.
• Rinse thoroughly with cool water to remove all detergent.
3. Avoid Wringing or Twisting
Never twist or wring out your swimsuit, as this can damage the fabric’s elasticity. Instead, gently press out excess water between a clean, dry towel.
4. Lay to Dry in Shade
Direct sunlight can cause fading and weaken fabric fibers over time. Instead:
• Lay your swimwear flat on a clean towel in a shaded, well-ventilated area.
• Avoid hanging, as water weight can stretch out delicate straps and elastic.
5. Rotate Your Swimwear
Wearing the same swimsuit repeatedly without giving it time to recover can stretch out the fibers. If you swim often, rotate between multiple pieces to allow each one to retain its original fit and elasticity.
6. Avoid Rough Surfaces
Luxury swimwear fabrics are delicate, and rough surfaces—like poolside concrete, rough lounge chairs —can cause snags and pilling. Always lay a towel down before sitting or lying down.
7. Store Properly
When not in use, store your swimwear in a cool, dry place, and store away from items of clothing that have zips or hooks as these can catch and snag your swimwear fabric.
Why Proper Care Matters
We believe investing in slow-fashion, and by carefully looking after your luxury swimwear ensures that your pieces will last holiday after holiday, reducing your contribution to land-fill and buying throw-away pieces.
With the right care, your Azure Fashion London swimwear will remain a timeless staple in your wardrobe for seasons to come.
Final Thoughts
Owning a piece from Azure Fashion London means embracing the finest in swimwear craftsmanship and design. Treat your pieces with the love they deserve, and they will continue to make you feel confident, stylish, and effortlessly chic on every beach, poolside, or getaway!
Ready to expand your collection? Explore our latest swimwear range and find your perfect luxury piece today!