Wouldn't swimwear shopping be so much easier if we knew exactly what worked for us and what doesn’t? We’ve all been there.. excitedly ordering a new swimsuit, only to try it on and realise it just doesn’t fit right. Maybe the straps dig in, the bottoms sag, or the top gaps in all the wrong places. But why does this happen? More often than not, it comes down to a few common mistakes. For years, I struggled to find swimwear that truly fit and flattered my body leaving me feeling insecure and deflated, and would just settle for the next best thing. That frustration is exactly why I started Azure Fashion London designing swimwear that offers both glamour and a flawless fit, so no one has to settle for anything less than confidence.
Here’s what you might be doing wrong, and how Azure Fashion London has designed swimwear to solve these issues so you can finally find your perfect fit.
1. You’re Only Looking at the Size on the Tag—Not the Adjustable Features
Swimwear sizing isn’t one-size-fits-all. Two women who wear a size 10 may have completely different body proportions, and a fixed-size swimsuit won’t always accommodate that.
How Azure Fashion London Fixes It:
We design swimsuits with adjustable straps, tie-backs, and flexible banding to create a customised fit that works for your unique body shape. For example our award-winning 'Lace Me Up' Swimsuit features adjustable ties down the bust so you can loosen or tighten depending on your bust size, or how much skin you wish to show, and on the hips so you can loosen or tighten depending on how much extra space you need.
Solution: Instead of focusing only on the number on the tag, look for swimsuits or bikinis with adjustable features that let you tailor the fit to your body.
2. The Items You Choose Are Poorly Constructed
A lot of swimwear on the market is made with thin, flimsy fabric and weak stitching—leading to sagging, stretching, and an unflattering fit after just a few wears.
How Azure Fashion London Fixes It:
Our swimwear is crafted from high-quality, durable fabrics that retain their shape and elasticity.
We use double-layered fabric to ensure every piece provides the right balance of comfort and support.
Solution: Invest in well-made, structured swimwear that enhances your shape and lasts season after season.
3. You Think All One-Piece Swimsuits Have to Be Boring or Simple
Many people avoid one-piece swimsuits because they assume they’re plain or unflattering. The truth? A well-designed one-piece can be just as stylish and confidence-boosting as a bikini.
How Azure Fashion London Fixes It:
Our sculpting one-piece design is anything but basic. With an in-built hourglass structure, thick high-quality material, and strategic adjustable laces, our swimsuit highlights your best features while offering comfort and support.
Built-in shaping and contouring fabrics create a flattering silhouette without sacrificing style.
Solution: Don’t overlook one-pieces—opt for modern designs that blend fashion with function!
4. You Don’t Branch Out and Try New Styles
Many people stick to the same swimwear styles year after year because they assume certain cuts don’t suit them. In reality, stepping outside your comfort zone can completely change how you feel in swimwear.
How Azure Fashion London Fixes It:
We offer a range of styles, from high-waisted bikinis, to frilly low-waisted bottoms and sexy black swimsuits, so you can find something that truly suits your personality and body shape.
Our designs focus on enhancing confidence, ensuring every woman feels elegant, sexy, and comfortable in her swimwear.
Solution: Next time you shop, try a new silhouette—you might be surprised at what flatters your figure best!
5. You Buy Your Swimsuits in One-Size Sets
This is a big mistake that many people make. While buying a matching two-piece set might seem convenient, most women aren’t the same size on top and bottom. This can lead to:
❌ Gaping or too-small breast cups
❌ Saggy bottoms
❌ Leg holes that dig in uncomfortably
How Azure Fashion London Fixes It:
We offer mix-and-match swimwear, so you can choose different sizes for your top and bottom to get the perfect fit.
Our versatile designs and adjustable features help balance proportions, no matter your shape.
Finding the right swimsuit doesn’t have to be frustrating. At Azure Fashion London, we’ve designed our collections to solve the most common swimwear struggles, so you can feel confident, comfortable, and stylish every time you hit the beach or pool.
Ready to find your perfect fit? Explore our latest collection and experience the difference in design, quality, and confidence today!