

Sculpting Bikinis


Award-winning Swimsuits
Sculpted For Confidence, Designed For Luxury
Azure Fashion London is a British award-winning luxury swimwear brand, trusted by celebs and retailers.
We combine glamorous designs, with comfortable and sculpting silhouettes so you no longer have to choose between looking sexy and feeling supported!
With flattering cuts and adjustable designs, we celebrate every body because true sexiness is about feeling empowered and elegant, not just showing more skin.
Our mission is to redefine 'sexy' swimwear and show that real confidence comes from owning your style, not conforming to someone else’s idea of it.






What Makes Azure Different?
At Azure, we believe swimwear should do more than just look good — it should solve real problems and make every woman feel incredible.
Here’s what sets us apart:
• Problem-solving design: We design luxurious swimwear that’s sexy and glamorous, that is also flattering and supportive. No compromises.
• Award-winning innovation: Our commitment to empowering, inclusive swimwear has earned us a major retail award for innovation.
• Real-life experience: Azure was founded to fill a genuine gap in the market — inspired by our founder’s own struggles to find glamorous swimwear that flatters and supports the body where needed and wanted.
• Recognised leadership: Our founder has been shortlisted as the UK’s Top Female Entrepreneur of the Year for turning this vision into reality.
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Our Core Values
Blogs & Discussions

Inspiring Q&A with body positive owner & designer, Lily
Join us in a Q&A with Lily, where we find out her highs and lows so far as a business owner..

Does becoming a mum mean giving up your right to feel sexy and confident?
Why Becoming a Mum Doesn’t Mean Sacrificing Your Right to Feel Sexy and Empowered.

How to Care for Your Azure Fashion London Swimwear: A Guide to Longevity and Luxury
Luxury swimwear requires delicate care to maintain its shape, colour, and fabric integrity. Follow these essential tips to keep your Azure Fashion London swimwear looking flawless.

Why Your Swimwear Doesn’t Fit Properly (and How to Fix It!)
Maybe the straps dig in, the bottoms sag, or the top gaps in all the wrong places. But why does this happen? More often than not, it comes down to...